DISCIPLINE:
Branding, Digital, Packaging
CLIENT:
SuperGreens Hemp Co.
YEAR:
2024
ABOUT
SuperGreens
SuperGreens Hemp Co. launched in 2024 as a premium online dispensary specializing in federally-legal THCa flower and a curated range of high quality hemp-derived products. Built on a foundation of transparency and trust, every product is lab-verified and organically cultivated to meet the highest standards. SuperGreens emphasizes clean sourcing, consistent quality, and a refined customer experience.
GOALS
SuperGreens needed to enter the market with a visual identity that would immediately convey quality and earn trust in an increasingly saturated space. The challenge was to design a brand that communicated transparency, but still felt elevated and refined. Many competitors in the industry often rely on either overly clinical or overly recreational aesthetics, so we chose to position SuperGreens as a premium lifestyle-driven brand. This direction allowed the identity to feel modern, aspirational, and also grounded with the natural wellness cues expected within the category. Our goal was to establish a cohesive design system that reinforces SuperGreens’ commitment to clean, lab-verified products, while supporting consistency and scalability across digital and physical touchpoints.
RESULTS
To support this direction, I developed an earthy, grounded color palette that reinforces the brand’s commitment to natural, organic, and non-GMO products. The brandmark illustrates an isometric view of a cannabis leaf, which, when paired with an elevated script typeface, creates a distinctive logo that stands apart within the hemp space. As SuperGreens continues to expand its product lines and marketing channels, the identity was designed with flexibility in mind. The comprehensive logo suite provides the necessary range to support various applications without compromising brand consistency. The resulting system creates a strong foundation for packaging and digital applications, allowing SuperGreens to present its products in a way that feels consistent, credible, and aligned with its core values of quality, transparency, sustainability, and satisfaction.
